B-to-B
The industries and customers in B-to-B research are extremely varied. The diverse client portfolio of INNOFACT AG comprises organisations of very different sizes with very different orientations.
Analysis of customer satisfaction
 | How happy are existing customers with the services? |
| What differences in customer satisfaction levels can be identified between regions or countries? |
| How often do customers have contact with representatives of my organisation? |
| What potential for optimisation exists in relation to the target group "existing customers"? |
| What effects have specific marketing or pricing activities had on the general level of customer satisfaction? |
| What influence does the perceived price/performance ratio have on willingness to buy? |
| How does customer loyalty develop over time in the form of e.g. purchase frequency or repeat purchases made? |
Service analysis
| How happy are customers with the services currently offered? |
| In terms of service, how does my offer compare with those of my direct competitors? |
| To what extent are customers aware of my services spectrum? |
| Which additional services would positively influence customer satisfaction and purchase frequency? |
| Which of the services I offer are just costing money and having no real impact on customers? |
| For what price can I successfully offer particular services? |
Product and concept tests
| What potential can be localised for a new product idea? |
| What exact form should my new product take in order to be successful with consumers? |
| Which of three parallel-running concepts holds the greatest potential? |
Image analysis
| How does the image of my business/my product develop over time? |
| How is my business positioned in relation to its competitors? |
| What influences do various marketing activities have on the image? |
| How do the realised image characteristics influence willingness to buy and usage? |
Trader surveys
| How happy are my trading customers with the products, prices, support and communication? |
| How do traders rate the success potential of a new product, marketing or service idea? |
Market analysis
| What is the past behaviour of a particular market segment? |
| Which revenue forecasts appear realistic? |
| Which target group segments can be localised? |
| Who are the big players in the market? Which marketing strategies are implemented by the current competitors? |
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