INNOFACT AG: Advertising Agencies

Advertising agencies

For more than 10 years we have been working in market research both for advertising agencies and together with them (for their customers). To that effect, INNOFACT AG offers in this area a broad spectrum of services.

Professional support before competition presentations

Complement your concepts or campaign designs with professional and serious market research data.

	In the eyes of your customers, how does your image compare to that of your competitors?
	Which product, price or communication deficits are actually relevant to the target group?
	Which campaign approach really speaks to the envisaged target group?

Market and Secondary Source Analysis

	How has a particular market segment developed?
	Which revenue forecasts appear realistic?
	Which target group segments can be localised?
	Who are the big players in the market?
	Which marketing strategies are implemented by the current competitors?

Advertising Pre-/Post-tests

If the target group of your campaign can be reached by an online survey (for example young target groups up to 50 years old, B2B etc.), then this method offers previously unachievable speed (results overnight), validity (also a quantifiable number of cases is easily achieved) and cost efficiency (no costly recruiting of target groups who are difficult to reach, no studio costs etc.).

As well as innovative online tools, INNOFACT AG offers for advertising pre- and post-tests the full range of established methods (e.g. studio tests, group discussions etc.).

Support through Branch Studies

Does your agency regularly publicise its own expert or branch studies with the aim of e.g. generating new contacts, building competence or boosting revenue through their sale? INNOFACT AG can relieve or support you in any chosen area – from the conception, data extraction and preparation through to the evaluation and presentation. Quick, methodically exact, professional.

Direct Market Research for your Agency

Do you conduct your own market research? A collaboration with a neutral institute offers objective and powerful data. Typical questions are:

	How satisfied were your customers with the co-operation (e.g. surveyed annually or automatically after defined project milestones)?
	How is the image of your agency perceived amongst your target groups (e.g. marketing directors) and how does it compare with that of your competitors?

Market research for projects for your customers in the industry

INNOFACT AG supports you with all market research questions important for project work for your customers. Our complete range of services on offer include:

	Supporting the development of the questionnaire
	Data extraction/conducting interviews (personally, by telephone, in written form or online)
	Data supply
	Statistical data evaluation (from the basics right through to complex multivariate analysis)
	Reports, presentation preparation, presentations etc.

INNOFACT AG conducts such projects either in its own name or in the name of your agency, according to your preference.

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