Healthcare / Pharmaceuticals
In the healthcare and pharmaceutical industry, INNOFACT works with both the target group of "End users/Patients" and that of doctors/chemists etc. INNOFACT commands expertise in studies carried out in accordance with the regulations and recommendations of Good Clinical Practice (GCP).
Analysis of customer satisfaction
 | How happy are the customers/users with the products (effects thereof, packaging, price etc.)? |
| What potential for optimisation exists in relation to the group "existing customers"? |
| What effect have specific marketing activities had on the general level of satisfaction amongst customers? |
| What influence does the perceived price/performance ratio have on willingness to buy and/or usage? |
Product and concept tests
| What potential can be localised for a new product idea? |
| What exact form should my new product take in order to be successful with consumers? |
| Which of three parallel-running concepts promises the greatest success? |
Doctors surveys
Through a cooperative partnership, INNOFACT has available for interview both on- and offline more than 35,000 doctors, representing a great range of specialisation fields.
Campaign tests (Pre- and Post-tests)
| From a choice of three competing strategies, how can the most efficient in terms of the target group be identified overnight? |
| How well was it recognised amongst consumers that a TV Spot originated from the trademark? |
| What influences did a TV and print campaign have on brand awareness, image and willingness to buy? |
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