Telecommunications
The succession of new developments comes at a higher than average speed in the telecommunications industry. The value of reliable market research data is consequently that much higher. INNOFACT supplies the necessary assurance for your business decisions.
Analysis of customer satisfaction
 | How happy are the customers/users with the services? |
| What potential for optimisation exists in relation to the group "existing customers"? |
| What effect have specific marketing activities had on the general level of satisfaction amongst customers? |
| What influence does the perceived price/performance ratio have on willingness to buy and/or usage? |
| How does customer loyalty develop over time, in the form of e.g. visiting/buying frequency or customer base? |
Image Analysis
| How does the image of my business/my offering develop over time? |
| What influences do various marketing activities have on the image? |
| How do the realised image characteristics influence willingness to buy and usage? |
Product and Concept tests
| What potential can be localised for a new product idea? |
| What exact form should my new product take in order to be successful with consumers? |
| Which of three parallel-running concepts promises the greatest success? |
Service Analysis
| How happy are customers with the services currently offered? |
| In terms of service, how does my offer compare with those of my direct competitors? |
| To what extent are customers aware of my services spectrum? |
| Which additional services would positively influence customer satisfaction and loyalty? |
| Which of the services I offer are just costing money and having no real impact on customers? |
| For what price can I successfully offer particular services? |
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