Data collection methods
Before online research was possible we were already successful with conventional methods. And conventional methods will remain an important part of our service spectrum in the future. The internet finds its limitations when for example interviewees should touch, taste or smell, or when the question is "Why don’t you use the internet?"
In many cases the optimal method involves a combination of conventional and online research. INNOFACT AG is one of the few firms in the market research industry which really feels at home with both.
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