Concept Tests for Publications

Are you planning to launch a new publication, or to relaunch an existing one? Our experience gained over a number of years conducting studies of publications allows us to offer precise and quickly delivered knowledge to provide solid ground to your decisions and preparations.

To achieve this we use methods appropriate to the particular questions:

at the study design stage (qualitative/quantitative);
at the data collection stage (online/conventional); and
at the analysis stage. There are a great range of options available here (from conventional reporting, through precise and comprehensive tabulation, to multivariate and structure revealing processes).

And because of our significant experience in this area, a glance through the extensive range of successfully completed studies will help us organise the results of the planned study in order to derive concrete recommendations.




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