Viewer, Listener, Reader and Subscriber Analyses, Copy Tests
Innofact AG carry out copy tests for a range of media objects, predominantly in the print industry. We seized the opportunities given to us through our close partnership with the publishing group Holtzbrinck to conduct extensive foundation research in this area. Due to this research we have a thorough knowledge of the validity of copy tests, which we have now taken further to make copy tests usable online.
Copy tests are ideal to provide answers to questions such as the following:
 | Who are my viewers, who are my readers? |
| How do viewers/listeners/readers use particular forms of media? |
| How do the readers judge the journal (either as a whole or in reference to particular sections)? |
| What level of loyalty do readers have to the journal/newspaper? |
| How satisfied are you with the contents, offers, services? |
| Which contents, offers, services are particularly (un-)important to you? |
| Are there any future contents, offers or services which would be particularly attractive to my listeners? |
| To what extent do you identify with my offer? |
| What is the probability that you will buy this item again/that you will cancel the subscription? |
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