INNOFACT AG: Tracking Studies

Tracking Studies

Tracking studies monitor your product, brand or service over a long period of time. With timelines for both aided and non-aided awareness, for perception and memory of advertisements and for positioning in the competitive market, these studies can be a valuable tool for directing your marketing activities.

Innofact AG tracking studies can be carried out either online or through conventional data collection methods. Some tracking studies are designed as multi-client studies and are available for purchase (e.g. "Die Zeit" Travel Study, the Online Book Retailer Ranking, the Publisher Ranking as well as a range of studies focusing on the food industry). More information about these studies and more is available in the Study Shop.

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