INNOFACT AG: Advertising Effectiveness

Advertising Effectiveness (Pre/Post)

Pretests

Are you looking for a reliable prognosis of a planned advertising or promotions campaign? Or do you want to make a calculated decision between several alternatives? An advertising pretest from Innofact estimates the likely effects of your campaign or your campaign method before it has actually publicly begun.

There are several approaches to advertising pretests. Where the target group is reachable over the internet, we often recommend the use of online tests. Online tests have the advantage of reaching large target groups in a short amount of time (standardised tests can even be completed overnight) and are therefore economical. Alternatively we offer more traditional methods, for example face-to-face interviews in our Test Studio and group discussions.

Advertising pretests from Innofact AG supply the grounds for reaching calculated business decisions for or against a campaign as well as optimising the campaign design.

Posttests

Are you investing large budgets in advertising campaigns? Do you need powerful feedback judging their success?

Innofact AG analyses whether a campaign is achieving its aims, through a differentiated evaluation of advertising success. The test also provides the necessary information to determine campaign structure, or to decide how the campaign can be optimised.

Ideally, at least two measurement time points are defined; one before the campaign is begun and the other during or after the campaign. Through standardised surveys of the defined target group ("before/after") and in respect of competitors we can document the effects of your advertising in terms of popular recognition/awareness, willingness to buy, image etc.

With relevance to businesses with the target group "Internet users", a number of recent online post-tests have shown that movements in the position and awareness of brands can be reliably tracked.

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