Concept/Product Tests
Concept Tests
Do you have a new concept idea or marketing vision? Would you like to get an accurate picture of the chances of success? Concept tests are fundamentally a judgment from the market of your product or marketing ideas; an analysis of the effects on potential customers/consumers.
Concept tests are possible and valuable at every stage of development. The results that you receive from Innofact AG are immediately relevant and useful and help turn your vision into a reality.
Product Tests
Do you want to analyse the potential strengths and weaknesses of a product prototype before the final product is released onto the market? Or are you looking to test an already self-proven product against direct competitors, either measuring the effects on consumers or assessing impact in the B2B arena? A study conducted by Innofact thoroughly tests products and product prototypes amongst samples carefully selected to represent current or future target groups.
A product test can be focussed on either a complete product or a product component. In order to understand and detail the judgments made we can also carry out direct comparisons with the products offered by competitors. The choice of survey method is also dependent upon the form of the questions. Product tests are successfully conducted both on- and offline.
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