meinungsplatz.de is now the largest and best quality online panel in Germany, thanks to the "Panelbiz GmbH" joint venture between INNOFACT AG and the Holtzbrinck media group.
The online panel meinungsplatz.de, founded in 1998, has been managed by Panelbiz GmbH, Munich, since early 2006. Panelbiz GmbH is a joint venture between Innofact AG and the media group Holtzbrinck. In preparation for the joint venture, recruitment via the media group has been significantly increasing since mid-2005, so that since the beginning of 2006 more than 250,000 panel members have been available. A large scale recruitment drive across Holtzbrinck media timed to coincide with the launch of Panelbiz GmbH will make Panelbiz GmbH Germany’s largest online panel. Furthermore and in no small part due to the unique cooperation with a media group, the panel can satisfy the highest demands on representation and recruitment spectrum.
Recruitment methods represent a fundamental quality criterion for an online panel. The wider the recruitment channels, the more representative of the population as a whole the panel can be. The prominent media group Holtzbrinck represents an outstanding partner in this respect. The type of contacts and also therefore the target groups available could hardly be more diverse. The group owns:
| a number of regional newspapers (e.g. Lausitzer Rundschau, Trierscher Volksfreund, Saarbrücker Zeitung, Mainpost); |
| a range of national newspapers and magazines (Handelsblatt, DIE ZEIT, Wirtschaftswoche, Tagesspiegel); |
| publishing houses (e.g. Rowohlt, S. Fischer, Kiepenheuer & Witsch); |
| high quality scientific media (Nature, Macmillan amongst others); and |
| a multitude of electronic media and services (Parship, Audible, Booxtra.de & buecher.de, nl.bol.com, mindmatics, gameduell). |
Through these channels we can gain access to an extremely wide basis for panel recruitment – "from the online gamer, through the Lausitzer Rundschau reader to the Handelsblatt subscriber" so to speak.
The well-established and high-capacity panel meinungsplatz.de is also available for sample only services (ie. purely online fieldwork) in Germany.
For clients of INNOFACT AG the possibilities offered by a large and high-quality panel are further broadened:
| Access to samples with low incidence rates |
| In contrast to other panels the panel participants are recruited from a very wide basis and therefore meet the highest demands in terms of representation. This is achieved through cooperation with the media group Holtzbrinck. |
In terms of project operations nothing has changed: INNOFACT clients will continue to benefit from a one stop solution ie. as well as the full service components, complete handling of the online field work will be conducted by INNOFACT AG.
Look at the benefits of using one of the INNOFACT AG panels for your market research:
meinungsplatz.de – the online panel with more than 250,000 participants.
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